Hive Tap - Privacy Policy
Last updated: July 01, 2026
Hive Tap is a digital loyalty platform that helps merchants run digital stamp-card programs and lets customers collect stamps and redeem merchant rewards.
This Privacy Policy explains how Hive Tap, currently operated by Imad Atyat-Allah as part of the 212 Hive ecosystem, collects, uses, stores, and protects personal information when you use our website, dashboard, merchant programs, customer loyalty pages, QR and manual passes, and related services.
1. Who We Are
Hive Tap is a digital loyalty platform operated as part of the 212 Hive ecosystem from Morocco. It helps merchants run digital stamp-card programs and lets customers collect stamps and redeem merchant rewards.
- Operator
- Imad Atyat-Allah
- Brand
- Hive Tap / 212 Hive
- [email protected]
- Country
- Morocco
In this policy, "Hive Tap," "we," "us," or "our" refers to the operator of the Hive Tap platform. "Merchants" means businesses or authorized team members who create or manage a loyalty program. "Customers" means people who join, use, or interact with a merchant program.
This policy is product information for privacy transparency. It is not legal advice.
2. Information We Collect
We collect information you provide, information generated by your use of Hive Tap, and limited technical information needed to operate and protect the service.
Account and authentication information
- Name, email address, phone number, profile image, login method, password or authentication credentials, email and phone verification status, session data, account status, terms and privacy acceptance records, and marketing email opt-in records.
- Organization and membership information, including role and access information where a user is connected to a merchant organization.
- Security and administration fields such as ban, deactivation, verification, and login metadata.
Merchant and program information
- Merchant name, public URL or slug, QR identifier, city, business email, organization association, and account owner information.
- Program type, stamp threshold, reward type, reward value, reward label, collection policy, redemption policy, and program configuration history.
Customer loyalty and pass information
- Merchant memberships, current and total stamps, total redemptions, reward availability, and the dates of loyalty activity.
- Stamp events and redemption records, including merchant, membership, user, time, source, staff member who confirmed an action where applicable, reward label, stamps used, and rewards redeemed.
- Short-lived customer-pass records needed to operate QR or manual-code presentation, including a protected credential representation, expiration, consumption time, merchant, customer, source, and confirming staff member where applicable.
Technical, analytics, and support information
- Device, browser, operating system, referring source, approximate location from technical data, IP address, logs, cookies, and similar technologies.
- Program, customer, stamp, redemption, dashboard, and service activity used to measure usage, protect the platform, and improve the service.
- Messages and information you provide when you contact support.
3. How We Use Information
We use information to create, authenticate, secure, and manage accounts, organizations, merchants, and customer memberships; provide loyalty pages, QR and manual passes, digital stamps, redemptions, and merchant dashboards; display program records to the relevant merchant and customer; provide support; measure and improve the platform; prevent fraud and abuse; send account, security, verification, service, onboarding, product, and marketing communications where allowed; enforce our terms; and comply with legal obligations.
4. Merchant Access to Customer Information
A merchant and its authorized team members can access information reasonably needed to operate that merchant's program, such as a customer's account identity displayed in the dashboard, membership status, stamp totals, available rewards, and the history of stamps and redemptions for that merchant.
Merchants are independent businesses and are responsible for their own privacy notices, marketing practices, staff access, customer communications, and handling of customer information. Hive Tap does not control how a merchant uses information after it is made available to that merchant.
5. Sharing Information
We do not sell personal information.
We may share information with service providers that help with hosting, databases, storage, authentication, email delivery, analytics, security, rate limiting, support, and technical operations; with the relevant merchant and its authorized team when a customer joins or uses that merchant's program; with customers when needed to display their own loyalty status and activity; with payment providers if paid plans are offered; with legal authorities or other parties when required by law or necessary to protect people, rights, or the platform; and with transaction parties if Hive Tap or 212 Hive is involved in a merger, acquisition, restructuring, investment, or sale of assets.
6. Cookies, Tracking, and Analytics
We may use cookies and similar technologies to keep users logged in, remember preferences, protect accounts, measure performance, understand usage, and provide analytics.
Hive Tap uses product analytics and operational records to measure program activity, dashboard usage, stamps, redemptions, and service performance. You can control cookies through your browser settings, but disabling some cookies may affect how Hive Tap works.
7. Data Retention
We keep personal information only as long as reasonably necessary for the purposes described in this policy.
- Account, organization, merchant, program, membership, stamp, redemption, and pass records may be kept while the relevant account or program remains active.
- Security, audit, verification, fraud-prevention, and legal records may be kept longer when needed to prevent abuse, resolve disputes, enforce terms, or comply with law.
- We may retain or delete information according to our operational needs, legal obligations, and any applicable account-closure process.
8. Your Choices and Rights
Depending on applicable law, you may have the right to access, correct, delete, export, restrict, or object to the processing of your personal information.
Users can update many account and merchant settings from the Hive Tap dashboard. Customers should contact the relevant merchant about that merchant's own program rules and customer communications, and may contact us for help with Hive Tap account information.
You may opt out of marketing communications where an unsubscribe option is provided.
9. Security
We use reasonable technical and organizational measures to protect personal information, including authentication, session controls, rate limiting, access controls, short-lived pass controls, and service-provider safeguards.
No online service is completely secure. Users are responsible for protecting their credentials and merchants are responsible for managing team access appropriately.
10. International Processing
Hive Tap is operated from Morocco. Some service providers may store or process information in other countries, which may have different data protection laws than your country. Where required, we rely on appropriate safeguards or lawful transfer mechanisms for international processing.
11. Children
Hive Tap is not intended for children who are not legally able to use online services or enter into an agreement. Merchants must not knowingly use Hive Tap to collect children's personal information unless they have the legal right to do so.
12. Third-Party Services
Hive Tap may rely on third-party services for infrastructure, authentication, analytics, email, payment processing, or other operations. We do not control those services and are not responsible for their privacy practices, content, availability, safety, fees, or actions.
13. Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we may notify users through the platform, by email, or by posting an updated version on our website. The Last updated date shows when this policy was most recently revised.
14. Contact
If you have questions about this Privacy Policy or how Hive Tap handles personal information, contact us at:
- [email protected]
- Brand
- Hive Tap / 212 Hive
- Country
- Morocco