212 Hive - Terms and Conditions

Last updated: August 01, 2026

These Terms govern access to 212 Hive's business dashboard and its merchant-powered public profiles, menus, checkout, and loyalty experiences.

212 Hive supplies the technology. Each merchant remains the seller and is responsible for its products, customer promises, fulfillment, payments, and legal obligations.

1. About These Terms

212 Hive is a business platform operated from Morocco by Imad Atyat-Allah. In these Terms, "212 Hive," "we," "us," and "our" refer to that operator.

"Merchant" means a business or person that creates or manages a 212 Hive store. "Customer" means a person who visits a merchant page, places an order, subscribes to a merchant, or uses a merchant loyalty program. "Platform" means the 212 Hive websites, dashboards, public profiles, menus, checkout, loyalty features, and related services.

These Terms govern your relationship with 212 Hive. A merchant may have separate sale, delivery, cancellation, refund, loyalty, or privacy terms governing its relationship with its customers. Those merchant terms must comply with applicable law and cannot reduce mandatory consumer rights.

2. Acceptance and Eligibility

You accept these Terms when you create a 212 Hive account, use a merchant or customer account, place an order through a 212 Hive storefront, participate in a loyalty program, or otherwise use the Platform after being given notice of these Terms.

You must have the legal capacity to accept these Terms. If you act for a company, store, organization, or other person, you confirm that you are authorized to bind that party. A customer who does not have legal capacity may use the Platform only with the involvement and permission of a parent or legal guardian.

If you do not agree to these Terms, do not create an account, place an order, or use the Platform.

3. Accounts, Organizations, and Security

Merchant accounts may be created with email and password or Google sign-in. Some customer loyalty features create a limited customer account and session when a Moroccan phone number is submitted. Email or phone verification may be required for particular features.

You are responsible for:

  • Providing current, complete, and accurate account and contact information.
  • Keeping passwords, sessions, verification codes, loyalty passes, and account access secure.
  • Activity performed through your account, except to the extent caused by a security failure for which 212 Hive is legally responsible.
  • Giving organization members only the access they need and promptly removing access that is no longer authorized.
  • Telling us promptly at [email protected] if you suspect unauthorized access or misuse.

You may not transfer, sell, or share an account except through an authorized store-transfer or organization-member feature provided by 212 Hive.

4. What the Platform Provides

212 Hive lets merchants manage one store identity across independently publishable profile, menu, checkout, and loyalty experiences. Features may include business organizations and members, public links and social profiles, catalog and modifier management, media uploads, pickup locations, local delivery zones, order management, subscriber capture, QR codes, store analytics, and loyalty stamps and rewards.

Some features may be in preview, available only to selected users, or subject to operational limits. Early access does not guarantee a launch date, a particular feature, or continued availability.

212 Hive provides software and infrastructure. We do not operate the merchant's business, prepare or sell its products, provide its delivery service, or act as its tax, legal, food-safety, or accounting adviser.

5. Merchant Responsibilities

Each merchant is the supplier of the products or services shown on its storefront and is responsible for its business operations, including:

  • Its legal identity, licenses, registrations, taxes, invoices, and compliance obligations.
  • Accurate product names, descriptions, ingredients or allergen information where required, images, prices, fees, availability, opening hours, preparation times, pickup information, and delivery conditions.
  • Providing customers with clear pre-contract information and respecting applicable Moroccan consumer-protection, distance-sale, advertising, food-safety, and other laws.
  • Reviewing, accepting, rejecting, preparing, fulfilling, cancelling, replacing, or refunding orders and communicating changes to customers.
  • The quality, legality, safety, conformity, and delivery of everything it offers.
  • Honoring valid loyalty rewards and clearly communicating any lawful program conditions.
  • Using customer and subscriber information lawfully, securely, and only for disclosed business purposes.

A merchant must ensure that the information required by Law No. 31-08 or any other applicable consumer law is made available to customers before an order is concluded. A merchant remains responsible even when a staff member, contractor, courier, or other provider performs work for it.

6. Merchant Content and Public Pages

Merchants control the content they publish, including names, logos, images, descriptions, links, media, products, prices, locations, and loyalty terms. Merchants must own that content or have all permissions needed to use it.

Merchant content must not:

  • Be false, deceptive, defamatory, fraudulent, or likely to mislead a customer about identity, price, availability, quality, affiliation, delivery, or legal rights.
  • Infringe intellectual property, privacy, publicity, consumer, or other third-party rights.
  • Contain malware, phishing, spam, unauthorized tracking, or code that interferes with the Platform.
  • Promote illegal, counterfeit, stolen, unsafe, recalled, or regulated goods or services without every required authorization.
  • Contain unlawful hateful, exploitative, abusive, threatening, sexually explicit, or violent material.

Published profile links are public. Merchants must deactivate links they do not want visitors to see and must not publish content that is unlawful or unsafe.

7. Orders, Cancellations, and Customer Rights

212 Hive checkout lets a customer select items and modifiers, choose an available pickup location or local delivery, provide contact and fulfillment details, and send an order request to a merchant. Placing an order does not guarantee acceptance. An order may remain pending until the merchant confirms or begins fulfilling it.

The contract for products or services is between the customer and the merchant. The merchant—not 212 Hive—is responsible for availability, preparation, quality, legal conformity, delivery, cancellation, returns, refunds, complaints, and after-sales support.

Customers must review item quantities, modifiers, prices, delivery fees, pickup details, and the total before ordering, and must provide accurate contact, address, and location information. A customer should contact the merchant promptly about a mistake, cancellation, delay, or dispute.

Nothing in these Terms removes a customer's mandatory rights. Any cancellation or withdrawal right depends on applicable law and the nature of the order. Statutory exceptions may apply to prepared, personalized, perishable, or rapidly deteriorating goods.

8. Pickup, Local Delivery, and Payments

The Platform may use a customer's selected coordinates to identify a nearby merchant location, check a radius-based delivery zone, and calculate the delivery fee configured by the merchant. Map results, distances, opening-hour calculations, preparation times, and availability are operational aids and may be incomplete or inaccurate.

The merchant is responsible for accurate location and delivery settings and for handling late, failed, refused, damaged, missing, or incorrect orders. Customers are responsible for providing an accessible and accurate delivery point and being available through the contact details supplied.

212 Hive does not currently collect card or bank details or process online payments through checkout. Any cash, transfer, in-person, messaging-app, or other payment arrangement is handled directly between the merchant and customer. 212 Hive is not a party to that payment arrangement.

9. Loyalty and Merchant Subscriptions

A merchant may offer a loyalty program with stamps and rewards. The merchant sets the reward, threshold, and permitted redemption conditions. 212 Hive records program activity and provides a short-lived customer QR pass or manual code, but the merchant is responsible for issuing stamps correctly and honoring earned rewards.

A customer must not copy, manipulate, transfer, sell, or fraudulently reuse loyalty passes, stamps, manual codes, or rewards. We or the merchant may reject or reverse activity reasonably believed to be fraudulent or erroneous, subject to applicable law.

When a visitor subscribes to a merchant store through its profile, menu, or loyalty page, the verified email address becomes available to that merchant. The merchant must respect the scope of the subscription, provide a lawful way to object or unsubscribe, and must not use the address for undisclosed or unlawful marketing.

10. Acceptable Use

You must not:

  • Use the Platform for an unlawful, fraudulent, deceptive, abusive, or harmful purpose.
  • Probe, scan, disrupt, overload, bypass, reverse engineer, or gain unauthorized access to the Platform or another account, except where a restriction is prohibited by law.
  • Scrape, harvest, sell, or misuse personal information, subscriber lists, customer records, analytics, or Platform content.
  • Impersonate another person or business, manipulate orders, reviews, analytics, QR scans, loyalty activity, or verification systems, or submit false information.
  • Use automated systems in a way that exceeds documented interfaces or imposes an unreasonable load.
  • Resell, sublicense, copy, or create a competing service from substantial parts of the Platform unless we agree in writing.

11. Intellectual Property

Merchants retain ownership of their content. A merchant gives 212 Hive a non-exclusive, worldwide, royalty-free license to host, store, reproduce, resize, format, transmit, and display that content only as reasonably necessary to provide, secure, support, and improve the Platform and to display the merchant's public pages according to its settings. This license lasts while the content is stored on the Platform and includes permission for our infrastructure providers to perform those functions for us.

The Platform, including its software, design system, templates, interfaces, branding, and documentation, belongs to 212 Hive or its licensors. Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable right to use the Platform for its intended purpose.

If you believe content on the Platform infringes your rights, email [email protected] with the page, the work or right concerned, your contact details, and an explanation of the issue.

12. Analytics and Third-Party Services

Merchant analytics, bestseller indicators, review summaries, traffic sources, device or location breakdowns, order counts, link clicks, and QR counts are estimates. They may be delayed, duplicated, filtered, unavailable, or affected by browsers, privacy settings, devices, networks, and third-party providers. They are not guaranteed business or accounting records.

The Platform may connect to or display content from services such as Google, YouTube, Google Maps, Geoapify, social networks, music services, or merchant-configured Google Analytics. Those services have their own terms and privacy practices. 212 Hive does not control an external website, conversation, transaction, or service merely because a merchant links to or embeds it.

13. Fees

212 Hive does not currently process Platform subscription payments through the product. If we introduce a paid plan or paid feature, the applicable price, billing period, taxes, renewal terms, cancellation terms, and refund conditions will be disclosed before a merchant purchases it and may be governed by additional terms.

14. Privacy and Customer Data

Our Privacy Policy explains how 212 Hive handles personal information. Merchants must also provide any privacy notice required for their own customer, subscriber, employee, and marketing activities.

A merchant may access order contact details, delivery information, customer records, subscriber emails, and loyalty activity connected to its store. The merchant must use that information only for disclosed and lawful purposes, restrict staff access, keep it secure, honor applicable data rights, and not sell it or send unlawful unsolicited communications.

Customers should not put health information, identification numbers, financial details, passwords, or other unnecessary sensitive information in order notes, reviews, messages, or other free-text fields.

15. Availability, Changes, and Beta Features

We aim to operate the Platform reliably, but do not promise that every feature will always be available, uninterrupted, secure, or error-free. Maintenance, security incidents, internet failures, provider outages, legal requirements, or product changes may interrupt access.

We may add, change, limit, or discontinue a feature. When reasonably practicable, we will give merchants advance notice of a change that materially reduces a core paid service or requires them to export or remove important content.

Preview and beta features may be incomplete and may change more frequently. Do not rely on them for emergency, safety-critical, medical, financial, or legally mandated operations.

16. Suspension and Termination

We may remove content or suspend, restrict, or terminate access when reasonably necessary to protect users or the Platform, investigate suspected fraud or security abuse, respond to a legal request, address non-payment of a future paid service, or enforce these Terms. Where appropriate, we may give notice and an opportunity to correct the issue.

A merchant may stop using the Platform at any time and may request account closure by emailing [email protected]. Closure does not cancel a merchant's outstanding customer, payment, tax, refund, delivery, data-protection, or other legal obligations. Data may be retained as described in the Privacy Policy.

Sections that by their nature should continue—including ownership, privacy and data duties, disclaimers, liability, dispute terms, and outstanding obligations—survive termination.

17. Disclaimers and Liability

To the extent permitted by law, the Platform is provided as available and without implied warranties that can legally be excluded. 212 Hive does not warrant merchant content, products, food, prices, availability, delivery, loyalty rewards, or external services and is not the merchant, courier, or payment provider in a customer transaction.

To the extent permitted by law, 212 Hive is not liable for indirect or consequential loss, lost profits, lost business, or lost data arising from use of the Platform. This does not exclude or limit liability that cannot lawfully be excluded, including liability arising from fraud, willful misconduct, or any mandatory consumer right.

Each user is responsible for taking reasonable steps to reduce avoidable loss, including maintaining independent copies of important business content and verifying orders, prices, delivery details, rewards, and analytics before relying on them.

18. Changes, Governing Law, and Contact

We may update these Terms to reflect changes in the Platform, law, security, or our business. We will change the date above and, when a change is material, provide reasonable notice through the Platform, email, or another appropriate channel. We will request renewed acceptance when required by law. Changes do not apply retroactively unless the law permits it and we clearly say so.

These Terms are governed by Moroccan law. Before starting formal proceedings, you and 212 Hive should try in good faith to resolve a dispute by contacting the other party. If it is not resolved, the competent Moroccan courts will have jurisdiction, subject to any mandatory consumer right to use another court or dispute process.

Operator
Imad Atyat-Allah
Brand
212 Hive
Country
Morocco